- Project Type:
Trending Marketing Campaign - Category:
Challenge Campaign Strategy - Timeline:
2 Months - Status:
Completed - Team Size:
7 Members
- Budget:
Medium - Difficulty:
High - Platforms:
Social Media , Video Platforms - Challenge:
Creating Trending Content with High User Engagement - Solution:
#ShakeWithFlavor Challenge + User-Generated Content Strategy
Brand Awareness Challenge Campaign
Designing a trending challenge campaign to build brand buzz.
To launch a new beverage product, we created the trending challenge #ShakeWithFlavor, inviting users to produce fun and creative short videos with the drink. Within two weeks, the challenge generated over 50,000 user-submitted videos, amassing 100 million total views. The brand's social media account grew by 400% in followers during the campaign. This case demonstrates how trending marketing can quickly build awareness and establish a new brand as a cultural trend.
Build Long-Term Customer Relationships
This case demonstrates how trending marketing can quickly build awareness and establish a new brand as a cultural trend. The strategic challenge design and content amplification created unprecedented engagement and brand recognition in a short timeframe.